Zunagi:SEO Guidelines

This guide outlines the search engine optimisation (SEO) standards used throughout Zunagi. Following these guidelines helps articles rank more effectively in search engines while maintaining a high-quality experience for readers.

The primary goal is simple:

Write for people first, search engines second.

High-quality, informative content will always outperform articles written purely for keywords.

Use Clear Page Titles

Use the official or most commonly recognised English name of the destination.

Good examples:

Meiji Shrine
Shibuya Crossing
Shinjuku Golden Gai

Avoid:

The Amazing Meiji Shrine
Tokyo's Best Shrine
Visit Shibuya Crossing Today

Simple titles are easier for readers and search engines to understand.

Write a Strong Hero Sentence and Introduction

The hero sentence and introduction are among the most important parts of the article.

Begin with a short, memorable hero sentence that immediately explains what makes the destination distinctive. The hero sentence should be both bold and italicised.

Example:

Perched above the streets of Shibuya, Shibuya Sky offers one of the most spectacular panoramic views in Tokyo.

Follow this with a concise introduction of two or three short paragraphs.

Within the opening section, clearly explain:

What the destination is.
Where it is located.
Why it is notable.
Why someone may want to visit.

Use the destination's full name and location naturally within the introduction, but avoid repeating keywords unnecessarily.

Search engines may use the opening text as the page description or search result snippet, so it should be clear, informative and understandable without additional context.

Naturally Include Important Keywords

Use relevant keywords naturally throughout the article.

For example, a page about Meiji Shrine should naturally include phrases such as:

Meiji Shrine
Tokyo
Harajuku
Shinto shrine

Avoid forcing keywords into sentences.

Never repeat keywords unnecessarily.

Use Meaningful Headings

Use descriptive headings that help readers scan the page.

Examples:

Why Visit?
History
Nearby Attractions
Tips
Location

Avoid vague headings such as:

Information
Details
Miscellaneous

Link to Related Articles

Internal links are one of the strongest SEO signals within the Zunagi wiki.

Whenever appropriate, link to related destinations.

Example:

Visitors often combine Meiji Shrine with Takeshita Dori and Omotesandō.

Link naturally within the text.

Quality is more important than quantity.

Use Categories Correctly

Assign every article to the most appropriate categories.

Example:

[[Category:Japan]]
[[Category:Tokyo]]
[[Category:Tokyo Attractions]]
[[Category:Shibuya]]

Categories improve navigation for both readers and search engines.

Write Unique Content

Avoid copying content from other websites.

Every Zunagi article should provide original value through:

Practical travel advice
Clear explanations
Local context
Curated recommendations

Original content performs significantly better in search engines.

Optimise Images

Images should:

Use descriptive filenames.
Include meaningful captions.
Support the article rather than decorate it.
Be high quality and relevant to the destination.

Example filename:

Meiji-Shrine-Tokyo.jpg

Avoid filenames such as:

IMG_4827.jpg

Keep URLs Simple

Page titles become part of the URL.

Prefer:

/wiki/Meiji_Shrine

Instead of:

/wiki/The_Most_Amazing_Meiji_Shrine_in_Tokyo

Short, descriptive URLs are easier to read and share.

Use External Links Sparingly

Only link to authoritative sources.

Examples include:

Official websites
Official tourism organisations
Google Maps
Official transport providers

Too many external links reduce the value of the article itself.

Keep Articles Updated

Travel information changes.

Regularly review articles to ensure:

Attractions are still operating.
Links remain active.

Fresh, accurate content performs better over time.

Focus on Reader Intent

Before publishing, ask:

"What is someone searching for when they arrive on this page?"

Make sure the article answers that question quickly and clearly.

For example:

Someone searching for "Shibuya Crossing" probably wants to know:

What is it?
Why should I visit?
What's the story behind it?
What else is nearby?
What should I know before I go?
How do I get there?

The article should answer these questions naturally.

Build Topic Clusters

Whenever possible, create groups of related articles that link naturally to one another. This helps both readers and search engines understand how topics are connected.

Individual articles should generally belong to:

A location category.
A content-type category.

For example, an article about Kushiwakamaru could belong to both:

[[Category:Nakameguro]]
[[Category:Tokyo Restaurants]].

A recommended category structure is:

Japan
└── Tokyo
    ├── Tokyo Attractions
    ├── Tokyo Restaurants
    ├── Tokyo Shopping
    ├── Shibuya
    ├── Shinjuku
    └── Nakameguro

Well-connected articles help readers discover related content, improve navigation and strengthen Zunagi's overall authority on a topic.

Avoid Thin Articles

Aim to create complete, useful articles rather than very short pages.

Whenever practical, include:

A hero sentence.
A concise introduction.
Why Visit?
History.
Nearby Attractions.
Tips.
Location.
External Links.

Well-developed articles provide greater value to readers and are more likely to perform well in search engines.

SEO Checklist

Before publishing, confirm that your article:

☐ Has a clear page title.

☐ Includes a strong hero sentence.

☐ Includes a strong introduction.

☐ Uses natural keywords.

☐ Links to related Zunagi articles.

☐ Uses meaningful headings.

☐ Includes an embedded map.

☐ Has appropriate categories.

☐ Includes only high-quality external links.

☐ Uses descriptive image filenames and captions.

☐ Has been proofread for spelling and grammar.

Remember

SEO is not about writing for search engines.

SEO is about creating useful, well-structured content that helps readers quickly find reliable information.

If an article is informative, well-structured and genuinely useful, it is more likely to earn trust from both readers and search engines. Focus on creating the best possible resource for the destination, and good SEO will naturally follow.

Know more. Remember everything. Find it fast.